Welcome to Aspiring Creative! Take a look at our homepage, about page and social media to find out more about us - but we also thought we would do a little introductory post!
How was the brand created?
After doing some research, we realised that there is much more of a gender misrepresentation in the creative industries than people think.
Statistics from Campaign Live in 2018 showed that only 12% of creative directors are women. However, the misrepresentation is not just in high-profile positions because 60% of creative students are female, but only 30% end up working full-time, according to their website.
We also conducted primary research through surveys which supported our secondary research findings. Our primary research showed that 82% of respondents believed there should be more females in high-profile positions within the creative industries. 64% of respondents also believed that females are underrepresented in the industries.
We want to change that by inspiring our female creatives through some amazing content.
What are your main aims?
To tackle the misrepresentation in the creative industries by inspiring more female creatives to pursue careers in art, design, craft and creative marketing related areas.
Inspiring young females to pursue creative careers through our interviews with career development professionals, monthly creative event roundups and more!
Connect with young female creatives and help guide them to where they want to be in the creative industries.
Provide them with the resources and guidance they need to pursue a creative career.
Photo Credit: UX Store via Unsplash
What content will you cover?
We are a government-funded website, magazine and online platform.
We aim to create a range of detailed:
Blog posts
Features
Q&A's
Listicles/Round-ups
On the following areas:
Professional women working working full-time roles in the creative industries.
Female creatives who have set up their own businesses (and how they did it).
What aspiring creatives like you have done to boost their portfolio's.
Advice from career development professionals.
Listicle/round-up content on galleries to visit, online communities etc.
Current events in the creative industries.
Photo Credit: Freestocks via Unsplash
What about your social media?
That's a great question!
We are aware from research that the main platforms our amazing female audience of 15-21 year olds use are Twitter, Instagram and Facebook.
We are active on all these platforms - and you should definitely check us out!
On our socials we provide:
Weekly creative quotes
Profile-style graphics introducing our female creatives
Links to our blog posts (to help keep you up to date with all our great content!)
Monthly events round-ups
The chance to give us feedback or be featured in our posts!
We hope this has helped you understand more about our brand!
- The Aspiring Creative Team x
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